25.03.03
IMAX and BFC Cinemas Team Up with Nestle to Open First Russian IMAX |
(Moscow, Russia, March 2003) - IMAX Corporation (Nasdaq: IMAX; TSE: IMX), BFC Cinemas and Nestle have announced that Russia's first IMAX(R) theatre will open in Moscow on April 4, 2003, with Nestle's leading coffee, Nescafe, as the official title sponsor. The opening of the NESCAFE IMAX(R) Theatre establishes a solid platform to launch The IMAX Experience(R) in Russia.
In celebration of the theatre's opening and Russia's Cosmonaut Day, Universal Pictures, Imagine Entertainment and IMAX will launch Apollo 13 The IMAX Experience, marking the first time ever that Apollo 13 will be exhibited in Russia -- where scientific achievement and space is an integral part of the national heritage. The 1995 Academy Award-winning film, directed by Ron Howard, produced by Brian Grazer, and starring two-time Academy Award-winner Tom Hanks, was the first 35mm live-action film to be transformed into The IMAX Experience using IMAX Corporation's proprietary IMAX(R)DMR(TM) (Digital Re-mastering) technology.
The NESCAFE IMAX Theatre is located at the new 68,000 square meter Ramstore City retail complex. Unrivalled in Russia, this Western-style mall will incorporate, in addition to the new NESCAFE IMAX theatre, numerous food courts, the KinoSphera cinema complex which contains four 35mm cinemas, hypomarket, ice-skating rink and two floors of electrical goods and retail fashion outlets. The state-of-the-art IMAX technology delivers breath-taking, crystal clear images projected onto a giant screen that spans 22m across and reaches 16m high, and is complemented with IMAX's proprietary six channel, uncompressed digital sound system. The theatre will be capable of exhibiting both 2D and 3D films and can seat up to 372 people. The 15/70 film format used by IMAX is ten times larger than a conventional 35mm film and three times larger than a standard 70mm film. The sheer size of a 15/70 film frame, combined with the unique IMAX projection technology, is the key to the extraordinary sharpness and clarity of films exhibited in IMAX theatres.
Released June 30 1995, Apollo 13 won Academy Awards for Best Film Editing and Best Sound and was nominated for Best Picture, Best Supporting Actor (Ed Harris), Best Supporting Actress (Kathleen Quinlan), Best Adapted Screenplay, Best Score, Best Art Direction and Best Visual Effects. In addition, Brian Grazer was named Best Motion Picture Producer by the Producers Guild of America and Ron Howard was named Best Motion Picture Director by the Directors Guild of America for the film. The film grossed $353.5 million worldwide. Apollo 13 was transformed into The IMAX Experience using the revolutionary IMAX DMR technology and was released in North America as Apollo 13: The IMAX Experience in September of 2002.
CONTACT: Media, Romi Schutzer, New York, +1-212-821-0144, or rschutzer@imax.com, or Analysts, Stephen G. Abraham, New York, 212-821-0140, or sabraham@imax.com, both of IMAX Corporation; or Media, Oksana Zinovieva of BFC Cinemas, Moscow, +7-095-241-0350, or oksanbfc@rol.ru, Business Media, BFC Media, London, John Raymond, +44-20-7738-1092, jraymond@bfcmedia.co.uk; or Media, Jennifer Galenkamp of Nestle Food LLC, Moscow, +7-095-725-7000, or Jennifer.Galenkamp@ru.nestle.com; Business Media, Whit Clay of Sloane & Company, New York, +1-212-446-1864, or wclay@sloanepr.com; or Entertainment Media, Al Newman of Newman & Company, Los Angeles, +1-818-784-2130, or asn@newman-co.com/
Web siteS: http://www.imax.com, http://www.nestle.com.
|
|
